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Genetic Label is a start up dedicated to the premium high quality products in the agri – food field with the aim to certify and preserve the quality of the raw materials through the genetic analysis of the finished or semifinished products. DNA represents an effective, reliable and incontrovertible means to guarantee the product quality and fight against the alimentary frauds which definitely damage the whole italian agri – food field. According to Coldiretti, the food counterfaiting damages the italian market for about 6 billions euro/Year. This amount doesn’t include the “Italian Sounding” products which have a turnover of further 54 billions euro.
Genetic Label addresses to a diversified group of customers in different ways:
Producers that want to take a competitive advantage from the genetic certification and that can check the quality of the materials of their suppliers;
Consortia which require to safeguard the high quality of their products;
Final consumers that can have more guarantees on what the buy
As far as the the wine and olive oil market is concerned, the aim is to genetically guarantee the product’s authenticity indicated in the label for monovarietal and multivarietal products and for blends. In this way it is possible to guarantee the authenticity of a product through an analysis before its bottling. The necessary quantity of sample is very small (millimeters) and it is not relevant. Genetic Label will issue a certification for the single bottle with an innovative anti – counterfeiting label with tag NFC which doesn’t contemplate the app employment and will track the bottle/product history thanks to a Blockchain technology.
Genetic Label’s services can be employed also in other fields (spices, coffee, cacao) and guarantee tailor made solutions adaptable and integrated in the production services for those which consider the genetic certification and the originality of a product an added value.